April 27^th, 2010 – Denon, one of the world’s leading manufacturers of high-quality home entertainment products, is proud to announce a unique jubilee. The year 2010 marks the 100th anniversary of Denon - 100 years filled with “firsts”. Denon innovated and brought passion, artistry and the best of technologies to customers around the world, always giving them the best entertainment experience.

Legacy of Firsts
In 1910, in Japan, Nippon Chikuonki Shoukai (Japan Recorders Corporation) was established by an American trader named Frederick Whitney Horn. Along with Japanese partners, he released the company’s first products: a single disc record and gramophone. The actual brand name ‘Denon’ was born in the late 1930s and ever since became a synomym for being first in developing groundbreaking new technologies and products for consumer and professional use.

Hirofumi Ichikawa, President Denon Brand Company: “Through creative passion and technical brilliance, Denon has delivered groundbreaking firsts and now in 2010, we are celebrating 100 years of history, and looking forward to the next 100 years. Denon has not only maintained focus through these years, but continues to be a driving force that helps revolutionize our industry. Our innovations have led to the development of entirely new product categories, with new ways of enjoying not only music, but movies as well offering the best solutions for quality home entertainment. All of this with one simple and unwavering philosophy: to deliver you exactly what the original artist intended, a superior audio and video experience.”

Throughout this century of innovation, Denon has built a strong Legacy of Firsts including the first professional disc recorder (1939), the first sales of stereo records and stereo systems in Japan (1951) and the first PCM recorder which marked the basis of today’s CD format (1970) invented by Denon. In 1982, Denon gave birth to the first consumer-use CD player (DCD-2000), another groundbreaking “first” in history. With the advent of home theatre technologies, Denon again became the first to release a home cinema component supporting Dolby Digital decoding for enjoying the best in multi-channel content.

Underlying this Legacy of Firsts are three constants that define and have differentiated Denon historically, and are also a promise for the future: passion, artistry and technology.

Passion for Audio
For Denon audio and video are not a hobby. The creation of products that can deliver the highest quality experience to the consumers is a driving passion and the reason the company exists. Nowadays, as music has become more mobile and digital, quality becomes even more relevant. Denon is passionate about developing and leveraging technologies, so that in any format, we can bring purity of sound quality and joy to the customers’ lives. Denon's solution, whether it's a simple hi-fi mini system or full home theater system, is to stir the listener’s soul and make the experience real and alive. The products will reproduce at home the same air, energy and the sensitivity felt at the stage or in the studio. 

Artistry
Denon engineers and employees are musicians and music lovers. They dream and imagine and work across a broad canvas of tools and technologies to design the most innovative new products. They also strive to create products of beauty and desire to reflect the taste and sensibilities of the future owners, to perfectly add to their living rooms and lifestlyes. Everybody at Denon is dedicated to the artistry and the creativity of the products. All are working together to imagine the future and how you can improve the products and the service to the customers.

Technology
From the beginnings of compact disc technology, to the rise of surround sound, and now to mobility, streaming, and networking, Denon has not only evolved with technologies, but it has been the leader and innovator that has developed and introduced these technologies to the world and made it accessible to consumers. Denon is proud of their products and wants their customers to be proud as well. The products start as an idea. They are not just objects of metal that have been assembled, but instead are objects of care where each detail has been labored over in order to perfect and optimize the design and sound quality.

Becoming a part of the centenary

During the year Denon will celebrate its 100th anniversary at some of the world's most important exhibitions. . This is a monumental point in Denon´s history, so Denon invites to join in this historical celebration. Therefore Denon launched a special Anniversary website, www.denon100.com, where you can learn all about their ‘Legacy of Firsts’ and most importantly, the people whose passion for audio and video drive all that Denon does in delivering the highest performing components available. Welcome to the Denon family. To further let audiophiles become a part of the jubilee, Denon will release some limited anniversary products over the year.

For further information on the 100 years anniversary please visit:



http://www.denon100.com